A 16-week coaching program for women who lift. Finally look like you workout and feel confident in your skin without giving up the things that make life fun - no more restriction, guilt, or Monday restarts.

The STRONG Method

If you’re anything like my clients…..

You workout consistently, you eat pretty healthy, and yet… you still look exactly the same as you did a year ago.

You lift weights, you eat mostly healthy, you might even track your food, and yet… you still don’t see the changes you want in the mirror. You’re tired of food guilt and always trying to “get back on track”. You just want to feel good in your skin and confident in your clothes - for good this time, without obsessing over food or giving up your social life.

I know how it feels to work so hard all week long, only to wake up on Monday morning, step on the scale feeling bloated and shameful and beat myself up for “ruining” all of my hard work over the weekend. Why couldn’t I just have more discipline and stick to the plan? What was wrong with me?

Here’s the thing: If you only ever pay attention to your diet when you’re trying to lose weight… if you never think about what comes after the diet.. if you’ve never spent a dedicated amount of time trying to eat more to maintain your weight and build muscle… if you’re totally winging it in the gym… then you don’t need more discipline.

See, it’s not that you aren’t working hard enough. You’re doing all the right things, but you keep giving up and starting over because you were never taught the right strategy to actually be able to stick to it long enough for it to work.

And it’s not your fault. Other coaches and programs will tell you the magic solution is just “calorie deficit” and “discipline”. They’ll toss you a generic meal plan and tell you to “try harder” when life inevitably gets in the way of the plan. They promise total body transformations in 8 weeks but you’re left gaining all the weight back because they don’t actually teach you the skills to maintain your results for life.

It’s time to meet your strategy: The STRONG Method.

The S.T.R.O.N.G Method

The ultimate solution to losing fat for good, finally lookinG LIKE YOU WORKOUT, and making fitness a sustainable lifestyle.

  • Transforming your body isn’t as simple as a calorie deficit because you can’t be in one forever.

    Results that last don’t happen from an 8-week cut.

    To transform your physique and keep it that way - you need to build a solid foundation of healthy habits.

    Your health and fitness isn’t an “on” and “off” switch. It’s more like a dial you can turn up or down.

    In a fat loss phase, you simply need to turn the dial up a notch. The habits stay the same, you might just walk a little more and eat a little less.

    In other words, WHAT you eat stays pretty much the same - but HOW MUCH you eat will fluctuate as your goals and body change.

    You need to focus on building habits that you can sustain for life - because if the methods aren’t sustainable, neither are the results.

    We spend the first part of the program teaching you what habits to focus on - and how to make them fit your life.

    Without this foundation, a calorie deficit alone will never work.

  • In order to lose fat and keep it off forever, you need to get strategic. You can’t just “wing it” anymore or simply eat less and move more.

    You need to track OUTCOME metrics to know if what you’re doing is working: progress pictures, measurements, weight, body fat %…

    But you also need to track PROCESS metrics and DATA to be able to make decisions when you hit a plateau: macros, strength, energy, sleep, menstrual cycle, stress, hydration…

    All of these metrics are KEY indicators to make decisions that will keep you moving forward, like: Is it time to lower calories? Add more cardio? Eat more protein? Eat MORE calories? Increase steps? Prioritize sleep?

    Tracking data allows you to see patterns and trends in both your OUTCOME and PROCESS metrics to know exactly what needs adjusting to keep making progress.

    Otherwise, you’re just throwing shit at a wall and hoping it sticks. And trust me, that will keep you spinning your wheels forever.

  • If you want to achieve a different results (fat loss forever), you need to do things differently and change your perspective.

    This involves reframing your current thoughts and beliefs.

    Together, we’ll work on developing a flexible mindset - teaching you how to bounce back quickly anytime you fall off track so that you never need to “start over” - you simply pick back up where you left off.

    We’ll teach you how to enjoy meals out, weekends with the girls, and date night - totally guilt free.

    We’ll teach you how to stop letting the scale ruin your day, and how to track food without becoming obsessed with the numbers.

    The thing is: You can’t fail. Not unless you give up. As long as you commit to the process and keep showing up, your success is inevitable.

  • If you don’t have progressive overload in your workout plan, your results will quickly plateau.

    Progressive overload is the scientific term used to describe increasing the difficulty of your workouts over time and it’s the KEY to building muscle as fast as possible.

    In other words: you can’t do 10-12 reps every week with the same weight and expect your body to change.

    Over time, you need to be adding reps, adding weight, and/or switching up the tempo to give your body a REASON to adapt.

    Importantly: You need to be doing the SAME select few exercises that work well for you for WEEKS on end to actually change your physique

    Plus, you don’t need to spend hours in the gym. You probably need to do a LOT LESS than you think to build muscle.

    When you stop doing 4 sets of 8, 9, 10+ exercises per workout, and you start doing 2-3 sets of 4-6 exercises with more INTENSITY and INTENT… the results will speak for themselves.

    Our programs will ensure that you make every minute you spend in the gym count.

  • To get in the best shape of your life, and stay that way - you need to learn how to appropriately cycle through phases of fat loss, reverse dieting, and maintenance.

    First, you need to build a foundation of healthy sustainable habits.

    Once you’ve gotten to a point where you’re eating enough food, feeling energized, and consistently getting stronger in the gym - you’re ready for a FAT LOSS phase (aka, a calorie deficit).

    Once you’ve reached your fat loss goal - you need an exit strategy. You can’t just stay in a calorie deficit forever, and you can’t go back to eating the same number of calories as before or you’ll end up gaining all the weight back.

    We teach you how to REVERSE DIET: a process of gradually increasing your calories back up to MAINTENANCE based on your progress metrics and biofeedback so that you can eat more food and maintain your results - forever.

  • You know how to put in the work.

    When you’re given the action steps, you’ll do them.

    You just need to know WHAT action steps to focus on.

    You need CLARITY in your plan.

    You need to know that what you’re doing is ACTUALLY moving the needle.

    All you need to do is show up and follow the plan. We’ll be there every step of the way to guide you.

What’s included?

the choice between a 3 or 4 day gym plan

Workouts are all designed to sculpt your upper body and build your legs with a focus on glutes. Included are video tutorials of every exercise and specific instructions on how to progress the workouts each week to ensure you maximize your results.

24/7 text message access

For your more immediate questions and concerns. Need a pep-talk? Want me to review your diet? Got a question about a workout? I’m here for you.

Every week, I’ll be walking you through a new topic that will take you through the exact same coaching process I use with my 1-1 clients, step by step. There will be a video to watch, an action step to follow, and we’ll discuss the topic in depth at our weekly call.

access to the strong method curriculum

Send me a video of you performing a movement and I’ll give you direct feedback on your technique and intensity so that you know you’re doing it right.

unlimited form checks

weekly group coaching accountability calls

To discuss the weekly topic and open up the floor to questions and “downloads”. Even if you don’t have a specific question, you can simply share what you’re struggling with and I’ll coach you through it.

Access to our coaching app

To track your progress, access the resource library, log your daily workout and nutrition goals, tick off your daily action steps, and message your coach.

Here’s exactly what you’ll learn

THE STRONG METHOD CURRICULUM

  • How to build healthy, sustainable habits that make your life better and make losing fat and keeping it off way easier

  • How to track macros - learn how to make macro tracking quick & easy, and do it without obsessing over every single calorie

  • How to set and adjust your macros so that you know exactly how much to eat and have the tools to keep making progress, even when the program is over

  • How to balance your social life and goals - enjoy sweet treats, nights out with the girls and date night totally guilt-free and still make progress

  • How to lose fat without being hungry all the time - learn how to build meals that leave you feeling satisfied and strong

  • How to cycle through nutritional phases - fat loss, reverse dieting, and maintenance - to keep your results for life

  • How to train as efficiently as possible for muscle growth to build a strong, sculpted body

  • How to adopt a flexible mindset - learn to stop holding yourself back and prioritize consistency over perfection

The results you can expect

Imagine waking up on Monday feeling energized, not guilty… Going out with friends without spiraling. Feeling confident not just in your clothes, but in your ability to maintain progress without obsession

  • You will feel stronger and look visibly more defined at the end of the 16 weeks

  • You will feel equipped with the tools to maintain your results for life and continue making progress if you want to

  • You will have a better relationship with food, your body, and fitness in general

Imagine loving what you see in the mirror… imagine feeling excited to go clothes shopping or be a part of a group photo. Imagine getting ready to go out and not being able to decide what to wear because everything looks good.

A sneak peak into our coaching app:

track your strength progression

I will instruct you on how to progress your workouts to make sure that you’re getting the most out of your time spent at the gym.

track your nutrition and lifestyle habits

To help you stay on track, you’ll have the ability to track your consistency in the specific habits that we’ll work on each week.

Access your customized workout plan

Access video tutorials of each exercise so that you can be sure you’re performing them safely and effectively.

Here’s what clients are saying..…

  • Daniela M. (Online Training Client)

    “I decided to sign up because physically and mentally I wanted a change in my lifestyle, I felt ready for it but a bit lost. Working with Maddy not only gave me visible results but also helped me in my mentally and relationship towards my workout and nutrition habits. Maddy was not only able to guide me but also share so much valuable knowledge with me that I can continue to apply even after finishing the program. The whole experience really felt like I was being set up for long term success and I can confidently say that it left me with really valuable skills and tools to keep pushing myself and my goals.”

    “I can’t thank you enough for all the support and motivation these past 5 months! You shared a lot of great knowledge and helped me improve so much, not on my in my habits and form but also my mentality. You were always so attentive with your check ins and very quick to address any concerns or questions that I had. I really appreciate the dedication you put into my journey, always felt like a had somebody rooting for me and ready to help me get back on track on the off days!”

  • Justine C. (Online Training Client)

    “Having done many other weight loss fabs like keto, noom, fasting they taught me nothing and it was just a quick fix to problems I was having about my weight. After having that one on one coaching with Maddy made me think about what foods I was putting in my body and changed the way I looked at food. She guided me on making working out more achievable. After doing it for the first 2 weeks I couldn’t believe how much better I felt both mentally and physically.”

    “You were very responsive when needed. Always cheering me on and very easy to talk to which is nice. Being able to express and share mental health especially in this day and age it’s important to be transparent about it and you were.”

  • Cali B. (Online Training Client)

    “When I first signed up I had been going through some really bad body dysmorphia and I never liked what I saw in the mirror. I had a bad relationship with food and thought that skipping meals now and then was the way to make myself look better. Then, my boyfriend recommended Maddy and since then she has been able to help change the way I look at food and fuelling my body in order to achieve my goals at the gym. Now I don’t feel bad eating and I can look at food and know roughly how much of each food group I should be eating that works for me. And I can look in the mirror and see all the good things that I like about my body.”

  • Teagan (In-Person Training Client):

    “I signed up with Peak Fitness a few months after the birth of my first child and was left feeling very weak and unhealthy. I have felt so supported with Maddy as a personal trainer! Nearly 10 months later, I have lost weight, gained muscle as well as more confidence at the gym. Maddy challenges me in tactful and respectful ways and is incredibly encouraging during our sessions together. She is always quick to offer helpful advice and insight on any questions or concerns I may have. I feel that Maddy is very mindful about my safety and well-being, particularly with previous injuries that sometimes require accommodations or adjustments. Her calm and pleasant demeanour make it very easy to feel comfortable and at ease.

    Maddy is incredibly knowledgeable on health and fitness and has great expertise to share on strength training and mobility. She truly sets a wonderful example of professionalism, dedication and respect.”

  • Caroline (In-Person Training Client)

    I signed up for personal training because I had been out of the gym/exercise lifestyle for just about ten years, and I was tired of feeling run down by my body and the busyness of my life. I needed a sort of direction, and I knew I couldn’t create that for myself. My career is very demanding, and I’m new at it. I also have a family and home I need to manage. Working with Maddy has given me a sense of direction with my fitness lifestyle and has really changed my outlook on exercise and time at the gym, in general. I enjoyed the incremental steps of improvement that I saw with consistency and time, but I also enjoyed how strong Maddy made me feel with her coaching , small talk and relaxed nature. She has a gift for personal training, as she has helped me build a path slow and steady in just five months actually! My outlook on food and movement has completely changed; I see my body less as an enemy and more as a temple to nurture and treat with care; and I’ve seen visible results too with the way my clothes fit and how I feel in them. An added bonus was the relatively relaxed nature of the area we worked out in. It wasn’t overstimulating or too loud. I’ve still got work to do and will continue to work with Miss Armstrong, but if you’re wondering if you should work with her: go for it. She’s 100% worth it. (:

Hey, I’m Maddy.

Certified personal trainer and health coach

For as long as I can remember, I struggled with my relationship with food and my body. I grew up as a chubbier kid, and while puberty hit and the weight eventually left, the chubby kid lived inside me for a very long time. Starting as early as age 12, I tried anything and everything I could to lose weight: P90X, Beachbody workouts, cleanses, detoxes, the Paleo diet, super low calorie diets…

I’ve been through the extremes, from…

  • Working out 6 days a week, tracking every calorie down to the gram and losing my period only to end up even MORE critical towards my body.

  • To falling into a pattern of over restriction and binging, all while drinking way too much alcohol.

  • To struggling to feel motivated to workout at all, sometimes for weeks at a time.

I didn’t grow up as an athlete or as someone with great genetics. I didn’t fall into this life of exercising consistently and eating well; I struggled immensely with all or nothing mindset, motivation, my relationship with my body, and my relationship with food along the way. That said, I wouldn’t change a thing about my path because everything I’ve learned throughout my journey has molded me into the coach that I am today.

I can confidently say that I’ve cracked the code to balance, so I’ve made it my mission to help other women around the world find their own balance, success, and confidence in their health & fitness journey.

First, let’s make sure we’re the perfect fit.

This program is for you if…

  • You would consider yourself intermediate or advanced in the gym. You’re familiar with most basic movements (squats, deadlifts, bench press, rows…)

  • You already have experience tracking macros. This is not brand new to you, but you’re either not sure if you’re doing it right or you struggle to stay consistent with it.

  • You already have a pretty consistent habit of working out, but you’d be a hell of alot more consistent if your workouts ACTUALLY delivered body change. You occasionally lose motivation.

  • You’re very on and off with your diet and you want to learn how to be more consistent, without being obsessive. You want to reach your goals AND enjoy nights out or snacks on the couch on a Friday night, guilt-free.

  • You’re a hard working, independent action-taker. If you know what to do, you’ll do it.

  • You WANT body change. You want more muscle definition (everywhere) and more muscle mass - especially your glutes and legs overall. You are not as focused on building your upper body but you’d like to see more definition there.

this program is not for you if…

  • You are not yet prepared to make a solid commitment to your goals. You will get the most out of this program if you’re in a position to commit to putting in the work.

  • You don’t have body change goals, you simply want to improve your health. The methods I teach in this program are specific to women who are trying to lose body fat.

  • You’re looking for extreme/fast results. You will make great progress in this 16-week timeframe if you follow the plan, but results do not happen overnight.

  • You are looking for a meal plan. I don’t believe in meal plans because they aren’t designed for real life.

  • You do not have gym access or are not interested in lifting weights. Because this program is designed for more intermediate lifters who want to maximize muscle growth, you will need access to a basic commercial gym.

How does coaching work?

here’s exactly what happens when you decide to sign up.

Step 1- Apply for the program: Upon receiving your application, we’ll reach out within 1 business day to let you know whether we think we could be a great fit.

Step 2- Consultation: We want to do everything we can to make sure that this program is the perfect fit for you. On your discovery call, we’ll answer any questions you have about the program, get to know you a bit more and let you know exactly how we can help (or point you in the right direction if this specific program is not a perfect fit).

Step 3- App access: Once you confirm your enrolment, we’ll get you setup on our app. As soon as the program starts, you’ll be able to access your workout plan, check-off your daily lifestyle habits, view your nutrition goals, track your progress, and message your coach.

Step 4- Check-in: From there, every week you’ll attend a group coaching call and fill out a check-in form on the app to help you stay on track.

FAQs

  • This is a fantastic question!

    If you’re like most of my clients, you have a long list of generic workout programs and diets you’ve tried that didn’t deliver.

    I get it - I’ve been there.

    I can assure you that attending your coaching calls, actively engaging by asking questions, communicating your progress (both good and “not good” - there’s no right or wrong way to go about it), and applying what you learn are the keys to your success.

    One-on-one coaching offers the most personalized approach, ensuring that every action item is tailored specifically to you. With a coach literally in your pocket, you'll have instant troubleshooting support to adapt strategies that best suit your needs. Your coach will be there every step of the way.

    As long as you have the courage to show up, be honest, and do your best - you will be successful.

  • No, you do not need gym access. Each program is entirely custom to the client and available space/equipment. However, we do ask for a minimum of a few sets of dumbbells and resistance bands if you will be working out from home.

  • We want to ensure that you have the best coaching experience possible. If, after 30 days, you decide it's not the right program for you - we will gladly cancel your subscription and refund you for the subsequent months you paid for.

    However, due to the nature of 1:1 coaching and the work involved in the initial stages, we cannot offer a refund for the first month. For this reason, we offer free initial consultations to be 100% certain that we are a perfect fit.

  • We have 3 month, 6 month, and 12 month package options available.

  • Great question!

    Calls will occur every two weeks in the beginning when you need the most support. As you gain confidence, calls will then move to 1x/month and/or on an “as needed” basis. Check-in calls are typically anywhere from 15-30 minutes.

    We use these calls to…

    -Discuss what is working well for you and celebrate your wins

    -Troubleshoot what’s not working for you

    -Answer any questions you have

    -If needed, we can use this time to do a deeper dive on a specific topic

    -Decide on next steps (if we need to modify your plan, we will do so at this time).

    Text message support is 24/7. We guarantee a response within 1 business day.

  • Payment is automatically done through Stripe. We have plenty of flexible payment plans available and we will work with you to find the option that best suits your needs.

Questions? Contact us.